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Wednesday, July 15, 2020
Art of Rock and Roll Walnut Street Gallery: Your source for Rock and Roll Fine Art and Memorabilia
Rock and Roll ArtTodd White - ReplayRock and Roll Art

The Coca~Cola Light Collection

Coca-Cola approached Todd White to create inspirational sketches for Coca-Cola Light. Todd's six sketches are depicted on different faces of Coca-Cola Light bottles, each featuring his distinctive box signature.

Todd White - Replay - The Coca~Cola Light CollectionZoom In

The bottles will initially be released in Mexico, the biggest market for Coca-Cola Light. This marks the first time that Coke has collaborated with a fine artist to produce artwork for its label and given that artist credit directly on the product. The bottles have already begun to hit the shelves of retailers and the response has been tremendous.

Todd: "The opportunity to work on this project with Coca-Cola was exciting - Coke is part of our pop culture, a common touchstone for people all over the world. It has inspired scores of artists, from Andy Warhol and Keith Haring to Norman Rockwell and Guy Peellaert and everyone in between. This served as my inspiration, both in working with Coca-Cola and in creating the initial sketches for the project. Any marriage between art and the corporate world is precarious, at best, but in this case I think we have achieved something that invokes thoughts of joy, romance, laughter and intimacy, feelings that, like art itself, the world could use a little more of."

In October we will be offering something special to commemorate this historic event: a very limited edition collection of the original sketches created by Todd for the project as well as the unique and very collectable bottles themselves, all of which will be presented in special packaging designed for the occasion. There will only be 95 sets of these sketches each sold in North America and United Kingdom. We know you will want to own this piece of history and celebrate this milestone for Todd.

Current value ~ $1500!

Medium: Giclee on Paper
Edition Size: 44/95
Size: 14x18 + 6 Coca Cola Light Bottles
Price: $1,300.00

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